Solutions / Digital Marketing
Digital marketing with clear measurement.
We engineer demand generation and measure its results, showing what the evidence supports and where data limits conclusions.
We design your marketing reports for decisions about spend and channel performance, including the limits of the evidence behind them. Research reflects that problem. The CMO Alliance and Funnel.io work in 2026 finds leaders more confident in their marketing strategy than in the attribution data supporting it. Omnibound's 2026 compilation shows most marketers think they measure overall return, while far fewer measure across channels. The confidence in measurement exceeds what the evidence can support.
Incentives explain this more than a lack of skill. An agency paid to run a channel has little reason to tell you it has stopped working. Reports then favor impressions, sessions and cost per click, with every completed form counted as a lead. They also combine demand generation and demand capture. When the quarter ends, you cannot identify which part of the spend produced the result, or decide what should change.
We design campaigns to earn attention and measure the results you use to make spending decisions. Each number is labeled as directly measured, modeled with documented assumptions, or assumed. Before any spend starts, we agree stopping criteria for every channel in writing. Poor performance then has an agreed end date, without waiting for a renewal discussion. Those reports give you the information needed to decide where marketing spend should continue and where it should change.
Performance measures for each stage, compared with the reporting metrics they replace.
How we measure marketing performance
We measure qualified reach among your target buying committee, in place of impression totals and follower counts.
We define your buying audience precisely and buy or earn attention only where those people already spend time. You can challenge the media mix with us, starting with the weak channels.
We measure repeat visits from target accounts instead of using total sessions and bounce rate.
We set up tracking to distinguish new visitors from returning accounts. Then we create content that fully answers the question that brought them, without repetition.
We count qualified enquiries accepted by your sales team, replacing a single total of all leads.
You see demand capture and demand generation reported separately, making each contribution clear. We design forms, offers and scoring to filter out poor fits early, keeping unsuitable leads out of the count.
We measure pipeline generated and revenue closed by source, replacing conversions attributed to the last click.
We combine ad platform data, analytics and your CRM in one model. You see its capabilities and limits, including the traffic that privacy rules prevent us from tracking.
We measure repeat purchases, referrals and branded search over time, replacing ROI measured for an individual campaign.
We measure beyond the sale because existing customers cost least to reach. We assess lifecycle programs by the revenue they retain, rather than by how often emails are opened.
Figures carry their source and year.
Marketing measurement benchmarks
CMO trust in attribution data, compared with 7.5 out of 10 confidence in their strategy
CMO Alliance and Funnel.io CMO Insights, 2026of marketers measure across channels, although 85 percent believe they measure overall marketing ROI
Omnibound Marketing Attribution Statistics, 2026of company revenue goes to marketing on average, unchanged for a second consecutive year
Gartner 2025 CMO Spend SurveyWe manage each service through its specialist practice.
Our nine digital marketing services
We combine media and content to earn attention from the buying audience you define.
We plan, buy and optimize search, social and programmatic media, with agreed stopping criteria.
We improve technical SEO, content and authority so search and AI answer engines find you.
We add tracking and attribution models connecting spend with pipeline, documenting what remains untracked.
We improve conversions on your pages and throughout the funnel once people reach you.
We nurture leads from first touch and score sales readiness, measuring accepted leads.
We produce copy, design and video to support media spend and reward repeat viewing.
We present channel performance in clear financial terms your CFO can assess directly.
We model where your next dollar goes and explain decisions under scrutiny.
We use the same reporting measures in every quarter.
Planning your marketing engagement
The agency reporting results also chooses the model that calculates them, so both need to be clear. We publish our attribution method and its known limits before your first report. Definitions remain consistent when performance falls. You can compare weaker quarters with stronger ones using the same metrics, rather than losing the comparison when results decline.
The usual problem is reporting demand generation and demand capture together. Attention earned this quarter often converts two quarters later. Combining them can make a channel look much better or worse than it is. You see both separately in our reports, tested over different periods with different methods. We keep that distinction even when it makes the quarter's performance look poor.
We agree each channel's stopping criteria in writing before spending starts. These specify the performance threshold and observation period, and identify who decides. A channel that misses the threshold is cut or restructured on the agreed date. You can address poor performance before renewal and assess the requirements for continuing a channel before committing your budget.
Your industry does need its own approach. We can use the same assessment method without repeating another company's plan. We examine sales cycle length, deal size, buying committee structure and buyers' search habits to select channels. You can review and challenge that reasoning directly. That gives you more to assess than a case study from a company you cannot contact.
You have reason to question it. Industry surveys show widespread use of multi touch attribution but little trust in it. Only a small share of users rate it highly accurate, and privacy changes keep reducing available data. We have not solved those limits. Each number is labeled measured, modeled or assumed, with clear assumptions, so you can judge the conclusion for yourself.
Questions about digital marketing
How do you prove marketing drove revenue and not just the last click?
You see three labeled parts of the model. Measured figures come directly from your platforms and CRM. Modeled figures use correlation, incrementality tests and holdouts, with all assumptions documented. Assumed figures estimate results we cannot observe. Last click belongs in the measured part. We use it as an input alongside the others, so it cannot establish marketing's contribution to revenue by itself.
How fast until we see real results, and what counts as a result in month one?
In month one, we set up reliable tracking, agree definitions and establish an accurate performance baseline. Paid channels bring volume quickly, so cost per qualified conversation is usually clear within the first two months. Organic, content and lifecycle work build on previous gains across two to four quarters. A promise of pipeline within thirty days means capturing demand that already existed before the work began.
Will you tell us when a channel is not working?
Yes. We agree the review date in advance, avoiding decisions made under pressure. Each channel has a written performance threshold and observation period. If it misses, we recommend stopping, restructuring or extending it with a stated reason. The review follows the agreed criteria, so decisions to keep spending are supported by an assessment of performance.
Who does the work, senior people or a junior account manager?
Senior people make decisions on strategy, measurement design and budget allocation. We delegate implementation, ad trafficking and production, then review the work against the same standard. Before choosing a firm, confirm the person responsible for each decision and how often they will join your discussions. Use those commitments throughout the engagement to ensure decisions remain with the agreed people.
How do you handle privacy changes and cookie deprecation?
We plan for permanent data loss. We collect first party data and use server side tracking with consent. Geographic and time based holdout tests work without cookies. Where attribution needs modeling, we label it accordingly. Some conversions will never be traceable to a source, and we state that limitation in the model. These methods let you assess results with a clear understanding of missing data.
What is the difference between a vanity metric and one a board will accept?
Activity metrics increase when you do more marketing. Business metrics reflect better commercial performance. Impressions, sessions and total leads measure activity. Qualified pipeline, acquisition cost per customer, payback period and revenue by source show business results. You can apply a practical test: if a number increases but nobody in finance changes a decision, it is a vanity metric.
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Share last quarter's marketing figures. We will identify measured results, modeled estimates and assumptions so you can assess the report.
