After starting your business, the next basic step is to tell people about your existence. Marketing is considered as the most important area as far as the survival and growth of business is concerned. Unless, and until you formulate some result oriented, unique, and competitive marketing strategies, you can never be on the way to success. In today’s highly competitive and rapidly changing environment, success means customers. If you have acquired sufficient customers or highly satisfied customers, this can prove of your business becoming a hit!
If you’re an application provider company, you have several new options that are considered as the most powerful and influential marketing tools to market your applications.
Traditional modes of marketing were print media or advertisements. Internet, social media marketing management, mobile marketing, email marketing, on line advertisements etc., have emerged as some of the new and creative marketing channels and are replacing all the traditional media that were time consuming, expensive and hard to get feedback. This day it’s easy to market your apps via: –
Mobile marketing: Mobile applications are getting immensely popular all over the world. This can also be observed in the increasing number of mobile phone users. Market your brand and applications through mobile friendly applications, by designing and implementing a unique and impressive mobile marketing campaign. This can be done by tapping either in house resources, or outsource this objective to mobile marketing agencies.
Social media: By implementing a successful and appealing social media marketing strategy, make the most of social online platforms like Facebook, Twitter, Linked in to market your applications. You can make a fan page and offer your customers updates on various discount schemes, quiz competitions, inform customers of new features etc.
Web presence: Increase the number of visitors and potential customers, by creating a user friendly and eye catching website, which can help you stay connected with the world all the time. To increase marketing results, make it SEO friendly.
Pragun joined RNF Technologies straight out of Grad School and has quickly created a niche for himself at the firm as a content marketing professional. Newsletters, whitepapers & info-graphics act as his daily food for thought. A die-hard Man Utd fan, he loves backpacking across cities and trying out different experiences. He can most often be found working quietly at his desk, scribbling notes and coming up with ideas.