As a rule of thumb for any business, “Customer is the king”, and it is vital to focus on them, making digital transformation app vital. It is pivotal for any business to understand the needs and requirements, demographics, and behavior of their existing and potential customers.
The competition out there is fierce, and to have a competitive edge over others, businesses must reach and connect with consumers.
Moreover, we live in an era of globalization which means your customers or potential customers could be anywhere in the world.
Building Mobile Apps has successfully bridged the gap between businesses and consumers who are geographically distanced from each other.
Because of this, a significant number of organizations accredit the success of their products and services to mobile apps.
Why Are digital transformation Apps Remodeling Businesses In The Digital World?
- digital transformation apps are making businesses visible to their potential and existing customers at all times.
- They are helping businesses build a brand, resulting in superior recognition amongst their potential audience.
- digital transformation apps are helping businesses stand out in the crowd, especially if the app is consumer-focused.
- digital transformation apps are working as catalysts for businesses in terms of increasing the customer base for businesses.
The stats above clearly indicates that this trend is here to stay, and is expected to grow dramatically in the future.
You would be amazed to know that in the past 10 years, the rise in the value of digital transformation apps for businesses has surged exponentially.
Regardless of the size of a company, most startups, SMEs, and enterprises are putting in time and money to build digital transformation apps with the intention of amplifying their sales and enhancing their brand’s recognition worldwide.
Some Stats To Ponder On:
- 18 to 24-year-olds spend more than 90 hours a month on apps. (source)
- 75% of all internet traffic originates from a mobile device. (source)
- Apps account for 89% of mobile media time. (source)
- Smartphone users have approximately 80 apps on their smartphones out of which 40 apps are used frequently. (source)
- 21% of millennials open an app 50+ times per day. (source)
Aren’t the stats mentioned above convincing? I’m sure they are!
The data above speaks volumes for itself and shows how pivotal it is for businesses to invest in digital transformation apps to thrive in the era of technology.
Now that we have a background, and we know “Why” digital transformation apps are becoming so popular for remodeling businesses, let’s delve deeper into the “How” part, shall we?
How Can digital transformation apps Help In Advancing Digital Transformation?
Personalized Communication With Customers
As we know it, communication is the key for any relationship, and to be able to capitalize on “communicating with existing and potential customers” in a manner like never before, is something all most businesses dream of.
With the facility of chatting using digital transformation apps, businesses today don’t let geographical limitations hinder their growth.
With mobile apps, customers and potential customers can easily access your team from anywhere at any time.
This allows businesses to respond to queries in real-time, prompting the customer to make a transaction. Personalizing is the “secret sauce” that all businesses must capitalize on.
By building mobile apps, businesses can easily analyze what their customers are up to in real-time allowing them to send out personalized push notifications, emails, and popups informing them about the discounts and offer available for them.
Personalization through a digital transformation app is a very powerful tool businesses can use to establish trust and a bond with their customers.
digital transformation apps & AI – A Winning Combination
AI was developed majorly for smart devices to operate like humans! These AI devices are smart and capable of responding to various queries your customers might have, and they simultaneously keep on learning and improving.
It is absolutely safe and data-backed to say that Artificial Intelligence integrated with digital transformation apps, is the way ahead for businesses.
A lot of businesses today use AI to build phenomenal mobile apps where technologies like NLP, ML, and Chatbots are totally slaying, in terms of security and marketing.
Chatbots, another AI feature is helping solve customer queries in real-time, amplifying the chances of your customer/potential customers to make a transaction on your app.
There is no denying that AI integrated with digital transformation apps is a powerful tool for businesses, and they are using it to successfully fulfill their user’s expectations.
LBS Making The Most Of GPS
Firstly, LBS is short for “Location-Based Services”
GPS, as we all know it, stands for “Global Positioning System”
Now, if you use digital transformation apps, you must have noticed, most of the apps when downloaded ask you to give them your location permission. Have you?
A lot of digital transformation apps today are integrating location-based services. Ever wondered why? Here’s the catch: These mobile apps are helping businesses advertise and reach out to their consumers in real-time.
I’m sure you all have received a push notification about a sale at some point in time, as soon as you entered a shopping premise. – Am I right, or am I right?
LBS integrated with GPS enables businesses to send out the right message to the right people at the right time!
This is just one of the bricks in the wall. Some other benefits of LBS integration with GPS in a mobile app, include things like your google maps, social check-ins, and location sharing.
Swift And Secure Payments
Well, welcome to a digital world!
Two decades ago, cash was the only mode of payment (at most places). Then came Credit/Debit cards. However, today you will hardly find anyone carrying a lot of cash.
I can bet, you too, don’t carry a lot of cash on you for whatever reasons.
Like I said, welcome to a digital world. Just like everything else, payments have also gone mobile with digital transformation apps like PayPal, Google Pay, and PayTM.
The times have changed and everything is in another sphere. On a lighter note, if someone time traveled from history, they’d be like “WOAAAH!”
People have upgraded and have made a shift from cash in hand to a smartphone, and a payments app in hand in order to make financial transactions.
That’s about convenience. Now let’s talk about security. It is your hard-earned money after all!
Building a payments app is not as simple as building any other app because the developers working on it, need to focus on the security of funds as well as the security of data while working on an app.
All companies are investing substantially to make sure that their digital transformation apps are safe and reliable.
Businesses are continuously working on enhancing their capital flow by adopting mobile payment and accepting payments in real-time.
Did You Know?
If you want everyone to love you, be a PIZZA!
Well, yeah! However, What I’m coming at is something you should ponder on.
Back in the year 2008, the stocks of Dominos went down just like the Titanic did in 1911.
The Pizza giant then thought of ways to bounce back and out of many, they chose to adopt a digital transformation app, the result of which was “Overwhelming!”
In one year, Dominos introduced the famous “Pizza Tracker Tool” on the app which was great for them.
They went on to add features like “Pizza add ons”, “Pizza selection”, and “promotional coupons”, all on the app itself. This made the user experience extremely friendly, easy, and fun.
From 2011 to 2017, the online orders of Dominos went upto 60% from 25%. Wow!
On the other hand, the other Pizza giant, Pizza Hut’s overall share fell from 25% to a meager 14.5% in 2015.
Over To You
A major chunk of the population across the globe CAN’T live without smartphones. Mobile apps are an integral part of life for most of them, and also for most of us.
Whether it’s for communication, ordering food, making a payment, or getting directions, building mobile apps has become a necessity.
Many businesses have already adapted and adopted a mobile-first approach and most industries are surely going to be on board soon, in order to thrive in this cutting-edge competition.
Businesses understand and realize that customers are in love with mobile apps and that they need to stay ahead of the game to ride the wave of competition.
The only way to do that is to “adapt” to the changing times, and make the “most” of new and emerging technologies. Are you looking to take the early bird advantage of digitally transforming your business? Get in touch with us TODAY!