Product and Design
Most businesses do not need an app
Most businesses do not need an app. Four tests decide it, and the real cost includes maintenance that never stops.
Product and Design
Every article in this practice, rebuilt and re-verified through 2026.
Product and Design
Specialist platforms are outgrowing generalists. The reason is liquidity arithmetic, not fashion, and it changes how you sequence a marketplace build.
Product and Design
The 90 percent myth and what survivors do differently
The 90 percent failure statistic is unsourced folklore. Here is what the real data says, and what the survivors do differently.
Product and Design
Your app is not your front door
Apps hold 88 percent of mobile time, but the mobile website is still the front door. Where each one actually wins.
A person reads everything that arrives.
Tell us what you are trying to build. You will hear back quickly.