It took you a long time to create that perfect mobile app, and you wish it to hit the Apple app and Google Play Store and score high on the success rate. The app is finally ready to be launched, and there are multiple questions rising in your head as to how your app will carve its own niche in a place that is loaded with hordes of applications. The latest figures by Statista, state that as of March 2017, 2.8 million apps were available for download for Android users and for Apple's app store, users had a choice to select from 2.2 million apps. Shocking as it may sound, but it's true. The popular proverb, 'Out of sight, out of mind' stands true here, as, without enough visibility, apps lose the chance to get noticed by prospective users. This eventually, reduces their possibility to reach the state where users will hit the download and install button. Such a scenario demands something extra, in terms of visibility and user engagement.
The Technology tornado has swept the world off its feet, as is clearly visible, with petite yet powerful devices like smartphones making people’s lives way more simpler and easier. Technology combined with the internet has brought a rage in the corporate ecosystem as well. Connecting the dots together is social media, as it is making in-roads in every little corner of the globe and engaging people with people and companies with its target audience, barring the geographical boundaries.
With iOS and Android apps becoming the face of businesses, tapping the right social media platforms to market them, has become the need of the hour. Let’s take a look at some of the mobile app promotion strategies for social networking platforms that you can adopt to drive app downloads and generate online presence.
1. Facebook - With over a billion users, Facebook is one of the leading social media sites. Its reach spans far and wide, which makes it a lucrative platform to promote the app. You can specifically target Facebook messenger chat bots to roll out promotional campaigns for the mobile app. You can also make a Fan page or go for Facebook ads for instant results. Users are more likely to respond to apps they see more often. Therefore, marketing the app on Facebook will ensure that users are wooed to download it on their smartphones.
2. Quora - One of the finest ways to organically popularize the mobile app, is through Quora. Following topics relevant to your app, on Quora will help you in keeping track of questions asked. You can give answers to the problems that your app can solve. The answers given on this social platform are indexed by Google. Therefore, giving good answers on Quora will create word of mouth publicity for the app, and will also increase its visibility and installs over the course of time.
3. Instagram - This mobile social network is majorly into photo sharing. Statista has confirmed that it is one of the most popular social networks worldwide, with 700 million active monthly users as of April 2017. This gives a hint as to how mammoth the user base of Instagram is. You can follow a two-fold approach while promoting mobile apps on this site, i.e., you can either create your own following before launching the app on Instagram, or you can promote it through picture ads, video ads or carousel ads, whichever suits your budget.
4. Twitter - The instantaneous nature of this platform is immensely helpful as it enables you to interact with your target audience and solve their queries then and there. Tweet chats are another way to bolster the app’s visibility in the market. You can indulge in meaningful conversations through tweet chats and can enhance the relationship with your potential users.
5. LinkedIn - Being a highly-trusted networking site for professionals, LinkedIn is the ultimate platform for marketing apps that target businesses. With Its whopping network of 450 million plus users, it offers a conducive environment for apps to attract users. Here again, you can follow two methods. You can either create your own user following or go for paid advertising for faster results.
6. Pinterest - According to research by Global media insights, Pinterest has an eye-popping 110 million active users, a major chunk of which is females, 34% lie in the age group of 18 - 29 and 28% fall in the bracket of 30 - 49 years old. If your target audience matches the criteria, Pinterest can assist you in focusing on the right users and increasing app downloads. You can use App pins, as these support iOS applications, enabling users to download the app directly from Pinterest.
7. Snapchat - Snapchat has now become the third most popular social network among Millennials, according to Martin-Wilbourn Partners. If you are focusing on this section of the population, then, Snapchat’s custom geofilters are the ideal choice. Other alternative includes Snap Ads. Besides this, the option of creating your own following and then publicizing the app later is always open.
8. Slack Groups - Slack’s daily active users stand at 4 million, according to Techcrunch, which proves the phenomenal popularity of this app. Though Slack is majorly used by colleagues to communicate with one another, there are scores of public Slack communities as well, which you can join, keeping in mind the customers you want to tap. This will help in driving user engagements and developing long-lasting relationships.
Social media is undoubtedly one of the most powerful tools to market mobile apps, as it is instrumental in generating traffic and getting instant response from users. It can create the buzz you need for promoting your app and boosting its presence in the online ecosystem. Getting a grasp of how you can leverage these networks will make your mobile application shine across platforms that are chockablock with apps.
Filling you in with nuggets of mobile and web related information from across the globe on the RNF blog. As a content marketing professional, Jasneet likes to spend a major part of her time reading and writing interesting and engaging pieces. Cancerian by nature, she loves art, books, and Netflix.